Articles tagged "seo"

Moving from PrestaShop to Shopify can be the right call, but not always. When it pays off, what actually moves to the new store, where rankings get lost and how to prepare the switch.

After moving to PrestaShop 9, the old product URLs, the ones with the category before the ID, return 404 instead of redirecting. It is not .htaccess or the server: the default URL rule changed. What the code says, how…

In our article on 301s and 404s, 410 got a single line. Here that line gets a full article: when it genuinely earns its place, when it backfires, and how we implemented it at the HTTP header level, with a real case of a…

A discontinued product, a URL that changed during a migration, a page removed for good: each one deserves a different HTTP status code, and picking the wrong one quietly costs traffic. Here is how to decide, with a real…

Whoever sells you a migration talks about launch day. Almost nobody talks about the week after, when the real problems show up: URLs nobody remapped, a cookie banner that no longer tells countries apart, compliance…