Blog

Moving from PrestaShop to Shopify can be the right call, but not always. When it pays off, what actually moves to the new store, where rankings get lost and how to prepare the switch.

After moving to PrestaShop 9, the old product URLs, the ones with the category before the ID, return 404 instead of redirecting. It is not .htaccess or the server: the default URL rule changed. What the code says, how…

How to check EU VAT numbers on VIES, what “invalid” and “service unavailable” mean and what to do if VIES does not respond.

301, 302, 404 and 410 redirects after a migration: what PrestaShop 9.1 does by itself, how to map old URLs and what to see in Search Console.

Why native search slows down on large catalogues, why a filter count does not add up, what an external engine changes and how to measure.

Someone types "hummingbrid" instead of "hummingbird" and your search shows nothing. A typo-tolerant search engine is supposed to catch that. Here is what "catching it" actually requires, and where the easy version of it…

A pop-up asking "are you over 18?" with a Yes/No button looks like a legal safeguard. It isn't one. Here is what that kind of gate actually protects, what it does not, and where the real line sits.

Hiding prices and forcing a quote request is a common B2B pattern. What is less common is understanding what a "hidden" price actually hides at the technical level, and why the negotiated price has to be calculated…

In our article on 301s and 404s, 410 got a single line. Here that line gets a full article: when it genuinely earns its place, when it backfires, and how we implemented it at the HTTP header level, with a real case of a…